Frequently Asked Questions

Why join Ladbrokes Partners?

It pays to join Ladbrokes Partners.  All you need is a simple website and basic online marketing know-how to:

  • Join our affiliate programme for free;
  • Advertise Ladbrokes’ Sports, Casino, Poker, Bingo, Games, Lottos and Financial products;
  • Promote all Ladbrokes brands, including Ladbrokes.com and Ladbrokes.be;
  • Generate profits over the lifetime of your players without any risk.

What is the Ladbrokes Partners affiliate programme?

As a Ladbrokes Partners affiliate, you’ll partner with the world’s biggest gaming and betting brand, and be paid for every new depositing player you send. Simply choose which of our world-renowned products and brands you’d like to promote, and we’ll pay you for every referred customer that deposits and leaves behind a profit.

How does it work?

When you join us you will receive a unique ID number for every website registered to your account.  We use this ID number to generate tracking codes for links you place on your site, in order to analyse your customers’ online behaviour and clicks.  If your customers register and make a deposit on any of our products, you’ll earn a commission payment every time they play and generate a profit.

How do I join?

To register simply click the ‘Join’ button which can be found at the top of every page on the Ladbrokes Partners site.  You can also send an email to support@ladbrokespartners.com if you have further questions or need additional assistance.

Do I have to pay to sign up?

No! Joining the Ladbrokes Partners affiliate programme is completely free.  Just click on the ‘Join’ button to sign up quickly and easily.

How long does it take to complete the registration process?

Registering with Ladbrokes Partners is quick and hassle-free, thanks to our simple online application form.  Once you have registered, you will need to read and accept our Terms and Conditions.  Our affiliate team will then review your application and send you an email notifying you of the status of your application within three (3) business days.

Do I need to have a website to join?

Yes. To become an affiliate with Ladbrokes Partners, you must have a website that we can view and analyse.

I operate more than one website. Can I promote the Ladbrokes products on each?

Yes, you can have multiple sites as an affiliate. Your Ladbrokes Partners  account allows you to track the performance of each of your sites separately, with one aggregate payment issued monthly.

Can I join the programme if I live outside the UK?

Ladbrokes Partners welcomes affiliates from around the world, with the exclusion of affiliates who reside in and/or operate from the United States and its territories.

Please note, however, that Ladbrokes products are not available to players residing in certain “restricted territories”. For a full list of restricted territories, please see our restricted territories page here.

In addition, residents of Holland are restricted to placing poker, casino, horseracing and greyhound racing bets only. Lotto, sports bets and any other bets are not accepted.

Residents of Denmark are not able to use Ladbrokes.com and should instead use Ladbrokes.dk

Residents of Spain are not able to use Ladbrokes.com and should instead use Sportium.es

Residents of Belgium are not able to use Ladbrokes.com and should instead visit Ladbrokes.be.  In addition, residents of Belgium have access to Ladbrokes Sports, Casino, Live Casino and Poker.

Who is my target audience?

Upon registration, you will need to select your main target market (the country/territory you are targeting with your website and in which you generate the major amount of traffic).  Our account managers will use this information to help you target your campaigns and provide you with better service.

For what reasons would my application to Ladbrokes Partners be denied?

Ladbrokes Partners reviews every applicant prior to acceptance.  While we treat each application with good faith, we reserve the right to deny participation in the Ladbrokes Partners affiliate programme at our own discretion.

Can I belong to other affiliate programmes if I am a Ladbrokes Partner?

Yes. Ladbrokes Partners is non-exclusive affiliate programme, but for best results with the Ladbrokes brands, we recommend you avoid confusing potential customers with too broad a choice of products.

How do I earn a commission payment?

Every Ladbrokes link placed on your website contains a unique tracking code.  We use this code to analyse and report on every instance a visitor to your site clicks a Ladbrokes link, who then registers, deposits and plays on any of the Ladbrokes brands you are promoting.  Your commission payment is calculated in accordance with the commission structure you agreed upon with you affiliate account manager when you first registered with Ladbrokes Partners.

What are your commission structures?

We calculate your commission payments based on the number of new customers you send to our sites.  Ladbrokes Partners has designed commission structures that help you maximise your revenues across all of the Ladbrokes brands.  You can view our commission plans here.

How do you define a new player?

A new player is any customer who has opened an account with Ladbrokes for the first time and has not previously made a deposit on any of the Ladbrokes brand sites. Please note that Ladbrokes’ products are not available for promotion to players residing in “restricted territories”.  For further information, please see our restricted territories page here.

In addition, residents of Holland are restricted to placing poker, casino, horseracing and greyhound racing bets only. Lotto, sports bets and any other bets are not accepted.

Residents of Denmark are not able to use Ladbrokes.com and should instead use Ladbrokes.dk.

Residents of Spain are not able to use Ladbrokes.com and should instead use Sportium.es.

Residents of Belgium are not able to use Ladbrokes.com and should instead visit Ladbrokes.be.  In addition, residents of Belgium have access to Ladbrokes Sports, Casino, Live Casino and Poker.

How is a new player linked to me?

Our software makes use of cookies to tag and track players you refer to any one of our websites for the first time.

Do I earn commission on every transaction/bet made by my visitors?

You earn commissions on all transactions/bets generated by your visitors when they visit Ladbrokes.com and/or any of its brands and generate a profit. However, you do not earn commissions on transactions/bets when:

  1. The transaction is completed offline (for example, through a phone bet or in a Ladbrokes shop) and/or;
  2. The transaction is generated by a link that is not tracked with the relevant tracking code.

Do I earn commission on every brand that my visitors play?

Commission earnings are determined according to the individual deals agreed upon between you and your affiliate account manager, which may differ between affiliates.

Do I earn commission on my own deposits or wagers?

No. We do not allow affiliates to earn commission from their own customer accounts, as detailed in our Terms and Conditions page here.

Is there a maximum to how much I can earn?

No. As long as you keep referring new players, there’s is no limit to the amount of revenue you can earn while promoting the Ladbrokes name and all of the accompanying Ladbrokes brands.

How can I keep track of my earnings?

When you log in to your Ladbrokes Partners account, you can view your statistics and daily updated reports. These reports include information on impressions, click-through rates, registrations, number of players, as well as commissions earned to date.

Will I receive payment for simply putting Ladbrokes banners on my site?

No. Simply having a banner on your website does not guarantee that your visitors will click on the banners, open an account at Ladbrokes and make a deposit.

How often will I receive a commission payment?

Ladbrokes Partners processes payments monthly, using the payment method specified in your affiliate account.  If a single month’s earnings fall below our minimum payment threshold of £100, we will process your commission payment during the next month’s payment period.

Do you consolidate earnings for each of your brands into one payment?

Yes we do.  You will receive one commission payment per month (provided your earnings exceed our minimum payment threshold of £100), for revenue generated from all Ladbrokes brands that you promote.

How can I keep track of my payments?

You can track all of your payments by logging in to your Ladbrokes Partners account and visiting the ‘Reports’ section.

What payment methods can I choose?

You can choose any of the following payment methods:

  • Moneybookers
  • Neteller
  • BACs/Bank Transfer

How do I change my payment method?

To change your preferred payment method, please contact your affiliate manager directly so they can notify our finance team who will update your details accordingly.

Can I have my commission paid into my Ladbrokes betting account?

No.  As per our Terms and Conditions (please see here), we cannot process your commission payment directly into your Ladbrokes customer account.

What is a chargeback?

A chargeback occurs when a depositing player requests a refund from the company that issued their credit card after the player has deposited money, and in some cases, have wagered said funds.

If I terminate my affiliate partnership with Ladbrokes Partners, will I be paid for my earnings if they don’t surpass your payment threshold?

You are paid all earnings up to the point where your affiliate agreement is terminated, as long as you meet the minimum payment threshold of £100.  Any earnings that fall below this threshold will not be paid out, even in the event that you terminate your partnership with Ladbrokes Partners.

If I have a player who signs up and opens an account with Ladbrokes (and/or any of its brands), but they did not use the click through on my site, can you change their referral ID to my account?

If they signed up before visiting your site, we cannot attribute their registration to you or your site.

I operate more than one website. Can you track them separately but pay me with one commission payment?

Yes. You can have multiple websites as a Ladbrokes Partner and track the progress for each separately through one affiliate account, and get one payment for traffic generated from all of your sites.

Where are the free marketing tools I can use to promote Ladbrokes on my website?

Ladbrokes Partners provides a large selection of banners, text links and related marketing material for use in promoting all of the Ladbrokes products.  To access these tools, log in to your account and visit the ‘Marketing Tools’ section.

How do I create links and add them to my site?

We have hundreds of types of links to our products/brands for you to choose from in the ‘Marketing Tools’ section that can be found after logging in to your Ladbrokes Partners account. Once you have chosen the link you prefer, you can use the automatic tracking code generator to create HTML code, which you can then embed into your site.  The system for doing so is very user-friendly, even for beginners, and it only takes a matter of seconds to create a link.  You can also create as many links as you like.

Where should I place links on my site?

You should place links where they are easy for your site visitors to find (for example, on your homepage, navigation bar or any other high traffic areas).  By doing so your visitors will be more likely to register and make a deposit.

Can I change links whenever I want?

Yes, you can change and update links on your site at any time. Promotion banners will be updated automatically to show our latest special offers.

How many links can put on my site that redirect my visitors to Ladbrokes?

You can put as many Ladbrokes links on your site as you like.

What do the different elements in a Ladbrokes Partners tracking code represent?

Our banners and promotional material are embedded with a tracking code that includes a ‘btag’, which is used to track activity generated by customers that have registered through your site. Please remember that it is important to test all tracking codes that you add to your website by clicking on them and verifying that the click registers to your affiliate account.

Can I request special banners and marketing tools for my site?

Yes, you can.  If you have a special request for a banner or any other Ladbrokes marketing material, please contact your affiliate account manager directly.

Can I use the Ladbrokes logo on my site?

Yes, you can.  Customers like to know they are working with a reputable company, but please remember you are prohibited from changing the Ladbrokes logos in any way.  You can request a copy of our Ladbrokes Brand Guidelines from your account manager.

Can I use Ladbrokes content on my site?

Of course. We provide unique content to all affiliates to enhance their site(s) and ultimately increase their revenues.

PPC and SEO policies? Restricted keywords, etc.?

You may not purchase or register keywords, search terms or other identifiers for use in any search engine, portal, sponsored advertising service, or other search or referral service, and which are identical or similar to any of Ladbrokes’ (and all its brands) trademarks or otherwise include the word Ladbrokes or variations thereof, or include metatag keywords on the Partner Site which are identical or similar to any of Ladbrokes’ trademarks.

How do I stay informed of the latest player and affiliate promotions?

If you choose to join our mailing list, you will receive an affiliate newsletter detailing player and affiliate promotions.  Keep your website up-to-date with our latest promotions and incentives to increase the attractiveness of your webpage.

I forgot my password. How do I get it again?

Please click the ‘Forgot Your Password’ link on our homepage and enter the username you use to sign in.  You can find this link by clicking on ‘Login’ button at the top of any Ladbrokes Partners web page.  We will then send you an email with your temporary password, which you will need to immediately change.

How do I change my account information?

Once accepted as an affiliate, you will have access to the Ladbrokes Partners affiliate site. You can change your account information by visiting the ‘My Account’ section after logging in.

How do I check the status of my account?

When you log in to your Ladbrokes Partners account, you can access reports that provide information on impressions, click-through rates, registrations, number of players and commissions earned.  We also update these reports daily to help ensure you have the most recent figures.

How safe and secure is my information?

Your Ladbrokes Partners account information is completely safe and secure. For more information on how we ensure your privacy, please refer to our Terms and Conditions page here.

How can I keep track of my performance?

You can keep track of your performance by checking your reports after logging in to your Ladbrokes Partners account.

How often are my stats updated?

We update your reporting statistics daily to help ensure you have the most recent figures.

How often can I run reports?

You can run reports as often as you wish.  The ‘Reports’ section of our website is updated daily with the latest information about your site.

What do I need to do as a Ladbrokes Partners affiliate?

Simply grab a creative link from the Marketing Tools section of the website, add the link(s) to your website(s) and keep updating them. We will look after the rest for you.

What are Ladbrokes Partners responsibilities?

We are here to help by providing all the marketing material and account management services you will need to promote the Ladbrokes name and accompanying brands.  The ‘Marketing Tools’ section, found after logging in to your Ladbrokes Partners account, includes text-links, creative material and much more.

Where can I read the Terms and Conditions for Ladbrokes Partners affiliates?

You can read our Ladbrokes Partners Affiliate Term and Conditions here.

Adult content and other policies?

We do not allow Ladbrokes Partners affiliates to promote any adult content, or material that goes against human rights on the same sites that they are promoting Ladbrokes or any of the Ladbrokes brands. If you add adult content after being accepted as a Ladbrokes Partners affiliate, your account will be suspended and you will forfeit any commissions earned. Please refer to our Ladbrokes Partners Affiliate Terms and Conditions page here for more information.

I still have questions. Where can I get more help?

Our team of professional and courteous account managers are always happy to help.  If you are an existing Ladbrokes Partners affiliate, please contact your affiliate manager directly.  If you have yet to sign up to be a Ladbrokes Partner, please send an email to support@ladbrokespartners.com for additional assistance.


We’re happy to help. Here are several ways to contact us:

Email: support@ladbrokespartners.com
International Phone:  (+44) 1728-46-40-50; UK Mobile: 0172-846-4050; UK Toll Free: 0800-279- 7344